Why You Must Keep Marketing During the Crisis

Marketing To One A Key To Your Success?

In times of crisis, people seek leadership – whether in medicine, government or business. And now more than ever, your gym’s clients and prospects are counting on you to help them stay fit, which includes reminding and updating them about your services and expertise. We’re not talking about dispensing medical advice or running for office. […]

Fitness Industry Canada wants your feedback!


FIC is conducting a short survey to gather opinions on the reopening of the fitness industry in Canada. Please take a few minutes to complete the survey here.Your feedback will assist us in developing guidelines and standards.   Continue to Survey

Government Needs to Step Up Supports for the Fitness Industry


Last week, the federal government announced details surrounding the Canadian Emergency Commercial Rental Assistance (CERCA) program, and my initial reaction was: “this has to be really good news”. And it is. Sort of. As the President of Fitness Industry Council of Canada, representing thousands of fitness clubs and studios across the country, I have witnessed […]

Why Gyms Need Cash Flow Management to Re-establish Growth


As Canada makes progress on ‘flattening the curve’, fitness business operators are examining ways to adjust their businesses to the ‘new normal.’ With social distancing, limits on facility capacity, and stringent cleaning protocols likely to remain in effect for many months after re-opening, it certainly won’t be business as usual. Now more than ever, increasing […]