Help Support the Fitness Industry on National Health & Fitness Day, June 6

Support National Health day

On Saturday June 6th, Fitness Industry Canada will host a live YouTube stream of fitness classes coast to coast in support of National Health and Fitness Day. This is not only an opportunity to help get Canadians active that day and promote fitness in general, but it’s also a chance for the fitness industry to […]

GoodLife Fitness Releases Reopening Framework for Members

GoodLife Fitness Releases Reopening Framework for Members

GoodLife Fitness released last week a comprehensive framework for the reopening of their facilities across Canada. Entitled The GoodLIfe Standard, the framework provides information for members on the reopening of GoodLife facilities, safety & cleaning practices, booking & capacity protocols, membership updates, classes & training, and amenities & equipment availability.   From The GoodLife Standard: […]

3 Ways to Deliver a Customized Approach to Client Retention

3 Ways to Deliver a Customized Approach to Client Retention

As the fitness community continues to navigate these unchartered waters during this pandemic, at Liv North we have been continuously amazed by how dynamic this industry has responded and in many cases seized the opportunity to GROW during this period of time. Although many things are uncertain, one thing is clear – we need movement […]

Marketing Virtual and In-Person Services: What to Tweak, What to Keep

Marketing Virtual and In-Person Services: What to Tweak, What to Keep

If you started offering virtual training during the coronavirus quarantine, you might be among the many gyms planning to continue offering it even after the crisis is over. So, you might find yourself operating two marketing tracks: one for virtual and another for in-person training. It might seem like a lot to think about, but […]