Beyond the Crisis and Chaos: Quebec’s New Coalition

Quebec Coaliltion

Having had the honor of representing Fitness Industry Council of Canada’s Quebec Coalition of fitness clubs and studios through the Covid-19 crisis, here are a few remarkable insights gathered as we worked towards the reopening date of June 22nd.   Coalition = Collaboration   Close to 200 locations joined our Coalition to create a common […]

Mindset for a Healthy Reopening

limitless opening

Now that some clubs across the country have opened, and others are getting ready to do so, there are so many things that need to be put into place to ensure you open safely, stay safe and become profitable again, that it may seem overwhelming, especially if your club is on the brink of not […]

How to Market your Reopening

Fr Nation

Reopening your gym is a huge opportunity to learn from your clients, remove barriers in your sales process, and start the next leg of your journey on the right foot.   A lot of that is tied to how you market your reopening – even if Day 1 has already passed. These ideas apply to […]

New Membership Sales Strategies Clubs Are Using to Reopen

New Membership Sales Strategies Clubs Are Using to Reopen

Health clubs around the world are seizing opportunities for new and exciting strategies to regain membership and revenue.   In our recent article, “How Clubs Incentivized Members to Stay During Closures,,” we talked to IHRSA members around the world about the new ideas they put in place to keep their members on board through pandemic-related […]

CSEP Releases Return to Practice Guidance for CSEP Certified Personal Trainers and CSEP Clinical Expertise Physiologists


With the continued easing of restrictions in work and public spaces, many Canadians will be permitted to resume ‘new normal’ activities, including inperson physical activity and lifestyle counselling from their qualified exercise professional.  To ensure the safety of their members as well as their clients, the Canadian Society for Exercise Physiology (CSEP) is providing guidance for its certified members regarding […]