The Critical Role of Your Fitness Industry Association in a Time of Crisis

The Critical Role of Your Fitness Industry Association in a Time of Crisis

I have never been prouder to be an active board member of the Fitness Industry Council of Canada (FIC) than I am today. From the very beginning of the COVID-19 crisis, FIC has stepped up to the forefront to advocate and support the fitness industry. The spirit and tenacity of our small but powerful organization […]

Survey Results: Safety Measures That Would Make Gym Members Feel Safer


The Fitness Industry Council of Canada (FIC) is dedicated to the safety and confidence of health and fitness club members across Canada. Therefore, we found it important to hear directly from them on what safety measures would make them feel the most secure upon returning to their facility. In June, a survey was conducted to assess […]

Research Shows Health Clubs Are Safer Than You Think


Contrary to popular belief, early research provides evidence for the argument that health clubs pose no additional risk in transmitting coronavirus compared to other public places. The coronavirus pandemic has cast a shadow on the immense benefits that health and fitness facilities provide their communities and members. Even with regions that have reopened fitness clubs, […]

Differentiate Your Gym: Standing Out in the New Normal

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The fitness marketplace is crowded with competitors – and today, of course, it’s also packed with uncertainty and profound changes. So, differentiating your gym is crucial and a fundamental part of your marketing strategy. Meaningful differentiation showcases your gym’s unique strengths and it shows your value in a way that separates you from competitors. It […]

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