Post-Lockdown: Research Reveals the New Member Mindset

Les Mills

As fitness starts to emerge from its biggest-ever crisis, operators now face almost as many challenges as when COVID-19 started. We’ve scoured the latest industry data and reports to unearth eight key insights clubs can harness to kickstart their recovery. What will clubs encounter as they emerge from COVID-19 enforced lockdown? And how long will […]

Personal Trainers’ Perspectives on Online Training: 2020 CPTN Interviews

Personal trainer

The impact of the global pandemic has completely disrupted the fitness industry. Fitness facility closures and the stay-at-home directives drastically altered the livelihoods of most personal trainers and fitness professionals. During the April to May 2020 period, the Certified Professional Trainers Network (CPTN) implemented the 2020 CPTN Survey on Online Services and the 2020 CPTN Interviews on Online […]

Raise the Rates or Increase Value?

Raise the Rates or Increase Value?

Since March 2020 you have lost a lot.  Welcome to the fitness industry’s “new normal.” There will be significant obstacles of operating a business at 50% capacity, with the same expenses month after month.  Can your business survive? Can you, your family and home survive? Not many people understand what it takes to be an entrepreneur. […]