The Peril, Promise and Reality of the Pandemic for the Fitness Industry

Fitness-Industry-crisis

The pandemic was an Apocalyptic capitalistic event where the pandemic was an asteroid hit, literally destroying the framework of brick and mortar Capitalism Joseph Schumpeter, a renowned economist from the 1940’s, said “Creative Destruction is the essential fact about capitalism”. In other words, capitalism’s existence is dependent upon the destruction of existing value propositions and […]

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