Own the Rest of 2020! 120 Days for Our Industry to Reset and Refocus

Reset-Refocus

September.  Change of season. A time of renewal for many.  September 2020 is no different. In many ways, more than ever before it is paramount to slow down, reset, refocus and recharge.  The pandemic is still here and will remain a constant indefinitely.  Time to get control and take the next 120 days to really […]

Strengthening Health Club Member Loyalty During COVID-19

Strengthening Health Club Member Loyalty During COVID-19

A health club owner who has seen an impressive 80% retention rate throughout club closures outlines four things that you can do right now to improve member loyalty. If your club has a member loyalty problem, you’re likely feeling its effects now more than ever. With all the uncertainty around new safety concerns, a sluggish […]

Taking Care of Business: Why You Need A Weekly Operating Routine

Taking Care of Business: Why You Need A Weekly Operating Routine

How many times has this happened to you? You head to a team meeting stoked about getting updates, leading a productive discussion, and adjourning with everyone clear on expectations. But you get there to find some people don’t know what the meeting is about, stragglers keep coming in late, someone forgot to prepare his report, […]

The Two Types of ROI: Return on Investment vs. Return on Influence

The Two Types of ROI: Return on Investment vs. Return on Influence

In the marketing world, many businesses focus on ROI (return on Investment). However, when they don’t get the immediate monetary results they desire, they begin to pull away from social media marketing. But there is another side of the coin: ROI 2.0 (return on Influence). Many businesses have begun investing more time and money into […]