Silicon Valley is Coming for your Club. Here’s how to Fight Back – and Win

Silicon Valley is coming for your club. Here’s how to fight back – and win

With tech giants circling the fitness sector, clubs face increased pressure to expand their digital offering and meet growing member expectations in a fast-changing marketplace. Here’s how to stay ahead.   Apple is on the verge of a major fitness launch, Facebook is going after fitness live-streaming and Amazon has just revealed an entire ecosystem […]

Lockdowns Cause Severe Mental & Physical Health Consequences

Lockdowns Cause Severe Mental & Physical Health Consequences

Lori Deemer, M.D., concludes that social isolation, decreased physical activity, and loss of function—all factors of the pandemic—are leading  North Americans to an unhealthy future. To counter the misconceptions and negative news—and mark health clubs as essential businesses—IHRSA is meeting with medical experts to get their view on the matter. This article is the third […]

How to Think Like An Entrepreneur (And Why)

How to Think Like An Entrepreneur (And Why)

Most people who decide to open a fitness business have some past experiences in common. For instance, they’ve probably been a personal trainer. Maybe they’ve held management positions with an employer and risen high in the ranks. Thinking like a trainer and a manager is important. But to really succeed, you have to assume another […]

Life Fitness Introduces Axiom Series: A New, Comprehensive Line of Strength Equipment

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Life Fitness has unveiled the Axiom Series, a comprehensive and versatile line of strength equipment featuring 10 single-exercise and eight dual-exercise selectorized machines, a dual adjustable pulley, and 12 benches and racks. Now available in Canada, Axiom Series delivers simple and reliable biomechanics with an inviting, eye-catching design ideal for many fitness facilities, from health clubs […]