New ClubIntel Global Report: The Fitness Industry’s Awakening Post-Covid-19 Facility Closures

ClubIntel-gymAwakening

ClubIntel, a global leader in conducting market research related to the health/fitness industry, has  released its ground-breaking study on the fitness industry’s experience during mandated gym closures and re-opening. The study involved an online survey of fitness operators around the globe. The study was administered and managed by ClubIntel, with distribution assistance from over 20 […]

Reimagining Health Club Design: An Opportunity for Reinvention

Health club design

This is an IHRSA featured article, brought to you by Aktiv Solutions. In rethinking club design in the current environment, a range of new demands has come into play. But managing these new challenges can create the opportunity to reinvent yourself. Beyond the shutdowns and difficulties in ramping up through fits-and-starts reopenings, COVID-19 has created […]

How To Know If Your Marketing Is Working

How To Know If Your Marketing Is Working

You spend a lot of time and energy on your marketing.  Have you ever wondered if it was reaching the right audience or producing more clients for your business?  Successful gyms bake marketing into their operations and budgets. They know it’s something they must keep up all the time – that it’s not an “extra” […]

Nautilus, Inc. Announces Sale of Octane Fitness

OctaneFitness

Nautilus, Inc. has completed the sale of its commercially focused Octane Fitness business to TRUE Fitness Technology, Inc. (TRUE) for $25.0 million (USD), the company announced. TRUE also assumed $3 million of warranty liabilities and $0.5 million of vendor recourse lease obligations. The transaction was signed and completed on October 14, 2020.   With the […]