Resiliency & Innovation Are the Future of the Fitness Industry
“It’s time to innovate or fold,” writes Crystal Washington, futurist, technology strategist, and IHRSA Innovation Summit keynote speaker. Learn her perspective on the way ahead for the fitness industry. 2020 in general and COVID-19 specifically have dealt a mighty blow to health club owners and operators. However, innovation lies on just the other side […]
GoodLife Fitness Email Campaign puts Fitness Industry in the Spotlight
An email sent by GoodLife Fitness last week to about 200,000 members and associates in Ontario has generated significant media attention from Canadian news organizations including Global, CTV, CP24 and CFRB1010. Both GoodLife Fitness and the Fitness Industry Council of Canada conducted multiple interviews in response to the email sent out last Monday. While some social media reaction was mixed, the over-all […]
Sales Questions Answered: How Many Times Should I Call a Prospect?
Most gym owners want to be helpful, not annoying, right? You got into fitness to improve people’s lives – not to be an obnoxious salesperson. But running a successful business requires you to make sales. And, lucky for all of us, there’s more to it than smiling Mr. Selfless on one end of the spectrum […]
GRATITUDE for Challenging People
It is easy to be grateful for all the good things in our life – the promotion, reaching and surpassing your goals, a killer interview, or helping your team member overcome a challenge. This is good stuff and easy to be grateful for. However, being grateful for challenging colleagues or customers too, can also be […]
Future of Fitness Virtual Event
Powerful Insights. Candid Discussions. Global Impact. 2020 was an unprecedented year in many ways, causing profound changes in the way we view ourselves, our businesses, our community and how we do business. Our industry has forever changed, and now we have the opportunity to reimage, reinvent and rejuvenate our industry. #ReinventNOW The Future […]
