Making the Case for Financial Relief for Gyms

gym relief

The fitness industry is struggling to survive with all the impacts that the pandemic has had. For months we have been fighting to stay open and work through restrictions, but with cases rising, it is a losing battle. The question becomes, what can the industry do to work effectively with government as part of the […]

[Part 2] Common Social Media Mistakes Gym Owners Make

Social media marketing

If you want to engage prospective clients, then you need to leverage social media to your advantage. Because face it, there’s a good chance someone out there needs what you’re selling. But: If you’re committing these social media marketing mistakes…not only will your message fall flat… It could turn off the prospects you want to […]

There Is No Vaccine For Your Company Culture

There Is No Vaccine For Your Company Culture

4 “musts” for leading through times of change There is no magic pill, button or wand that you wave that will quickly fix or treat the ails of your culture.  We live in an instant gratification world where people/employees/leaders want things to change for the better immediately. They want the negativity, dysfunction and toxic elements […]

Moving Out, Moving In & Moving On

Moving Out, Moving In & Moving On

 Obviously during a pandemic it’s a risky move to pick up shop and move somewhere else. Our family fitness business for 20 years was very successful at our old location. My parents made the decision to sell the building and move on. There was no talk of moving the gym to another location. It weighed […]

Liv North Strengthens Senior Management Team In Preparation for Future Growth

Liv North Strengthens Senior Management Team In Preparation for Future Growth

Pictured L to R: Trevor Irwin, Lisa Kendall, Brian Townsend (photo courtesy Liv North) LIV North Inc. has announced the appointment of Lisa Kendall as the company’s next President and CEO. Lisa served as Vice President, Amenities for LIV North Inc. after acquiring Health Systems Group in 2018. Lisa brings 15 years of experience in […]