8 Reasons For Clubs To Be Cheerful About The Year Ahead
After a year to forget for fitness operators, 2021 offers the chance to come roaring back to health and see clubs shift gears from surviving to thriving. Which of these eight reasons for optimism represents the biggest opportunity for your club? “The night is darkest just before dawn.” So says the old adage often heard […]
Advice to Health Clubs on Surviving the COVID-19 Pandemic
“This is an industry that can once again show its resilience, come together in ways it never imagined back in March 2020, and set new standards for governmental agencies and our current and future club members,” writes Industry stalwart, Rick Caro. In my 48 years in the health club industry, I have never witnessed such […]
ClubIntel Releases Longitudinal Follow-up Study entitled The Member Journey in the Era of Covid-19
ClubIntel, a global leader in conducting market research related to the health/fitness industry, has released its landmark follow-up study of the U.S. health/fitness facility member journey during the Covid-19 crisis. The study, called a recurring survey, reached out to the initial group of 2,000 U.S. health/fitness facility members who participated in ClubIntel’s initial study entitled […]
Brand Audits: The Harsh Look in the Mirror Your Business Desperately Needs
You’re sitting there, trying to figure out why the business you’ve invested blood, sweat, and tears (and lots of money) into just doesn’t feel like it’s working anymore. Some of the shine has faded, customers are less enthused and so are you. Well, your business is probably fine; it’s your brand that needs some maintenance. […]
SPINCO and Echelon Unveil SPINCO’S First Connected Bike to Home Market
Canadian spin studio operator SPINCO has announced the launch of its first home fitness bike, Podium, alongside connected fitness industry provider, Echelon Fitness. The relationship is expected to usher in a new generation of fitness bikes featuring state-of-the-art technology designed to “transform workouts into unparalleled fitness experiences.” The bike, now available for purchase online, will […]
