Are You Ready for 2021?

ready for 2021

Clubs typically jump into the New Year with a big marketing push. January 2021 will be different. January has always been a time for increased participation and club utilization. With many clubs closed across the country, owners need to think creatively to keep their members engaged and ready to return to their bricks and mortar […]

Fitness Professionals Adapt to Make Physical Activity More Accessible to All Canadians

Fitness industry evolves to deliver physical and mental health expertise and content during pandemic

Fitness industry evolves to deliver physical and mental health expertise and content during pandemic It’s been a rough year for the fitness industry, but a recent survey found the pandemic has fed demand for online and virtual content, renewed enthusiasm for bodyweight and functional exercises, and prompted fitness professionals to offer a broader range of […]

COVID Data & Research for Health Clubs

COVID Data & Research for Health Clubs

IHRSA has compiled resources and evidence to support the assertion that health clubs are safe and vital. Health Clubs Are Safe & Exercise Is Vital The assumption that health and fitness clubs are a high-risk environment for COVID-19 infections is widespread. While we cannot completely eliminate the risk of COVID-19 in fitness centers—or anywhere in […]