10 Group Fitness Trends Set to Shape the Next Decade
Which trends will dominate and disrupt the group workout space over the next decade? And how can clubs ensure they’re best-placed to capitalize on its growth? Drawn from a new EuropeActive book on the future of fitness, here are 10 group workout trends tipped to shape the 2020s. The turn of the year usually ushers […]
Stephen Tharrett is Remembered as Fitness Industry Icon
The fitness industry has lost a legend. Stephen Tharrett – author, leader, mentor, commentator, teacher, industry advocate and inspiration – passed away suddenly on December 22, 2020. He is survived by his wife of 44 years, Denise, and children Travis and Alyssa. Tharrett was a co-founder of ClubIntel, president of Club Industry Consulting, […]
[PART 4] Social Media Mistakes You’re Making
In the last few posts, we’ve tackled some common social media mistakes gym, and business owners, make when marketing on social media. To recap: Social media is the largest and most often used platform in marketing. And if you’re a business owner, you may already have a business page, and groups, geared to around your […]
Four Golden Rings to Re-Branding
Everyone one is re-branding their business… new logos… new slogans… new business cards… the list goes on. But why are you ‘re-branding’ in the first place? The tens of thousands of dollars being spent are meaningless unless you have: 1) a firm grasp of what it really means to ‘brand’ and, 2) if the ‘rebranding’ […]
