10 Group Fitness Trends Set to Shape the Next Decade

10 group fitness trends set to shape the next decade

Which trends will dominate and disrupt the group workout space over the next decade? And how can clubs ensure they’re best-placed to capitalize on its growth? Drawn from a new EuropeActive book on the future of fitness, here are 10 group workout trends tipped to shape the 2020s. The turn of the year usually ushers […]

Stephen Tharrett is Remembered as Fitness Industry Icon

Stephen Tharrett

The fitness industry has lost a legend.   Stephen Tharrett – author, leader, mentor, commentator, teacher, industry advocate and inspiration – passed away suddenly on December 22, 2020. He is survived by his wife of 44 years, Denise, and children Travis and Alyssa.   Tharrett was a co-founder of ClubIntel, president of Club Industry Consulting, […]

[PART 4] Social Media Mistakes You’re Making

social media marketing

In the last few posts, we’ve tackled some common social media mistakes gym, and business owners, make when marketing on social media. To recap: Social media is the largest and most often used platform in marketing. And if you’re a business owner, you may already have a business page, and groups, geared to around your […]

Four Golden Rings to Re-Branding

Four Golden Rings to Re-Branding

Everyone one is re-branding their business… new logos… new slogans… new business cards… the list goes on.  But why are you ‘re-branding’ in the first place?  The tens of thousands of dollars being spent are meaningless unless you have: 1) a firm grasp of what it really means to ‘brand’ and, 2) if the ‘rebranding’ […]