6 Strategies for the Fitness Industry to Survive

With new challenges for the fitness industry come new opportunities to collaborate and communicate. The first-ever IHRSA Think Tank provided an excellent platform for senior executive leaders to reimagine the future and assess the external factors that impact the industry. By mid-September 2020, the COVID-19 pandemic had ravaged the health club industry for six months […]
New FIC Video: The Important Role Fitness Trainers Play to Support the Mental and Physical Health of Canadians

Fitness is proactive and preventative healthcare. Fitness trainers are a resource for health and ready to support wellness needs. Organized sport as well as supervised physical activity are closely linked to the physical and mental health of individuals. Therefore, there should never be an option to withdraw access to well-being. Health is not the absence […]
Online Training is New Top Fitness Trend for 2021 According to ACSM Annual Forecast

COVID-19 pandemic alters fitness programming for the new year Did the COVID-19 pandemic alter your exercise routine and prompt you to use digital streaming to participate in fitness classes? If you answered yes, you’re not alone. Millions of adults were affected by fitness facility closures this year and forced to find innovative ways to be […]
The Reason Behind Behavior Change Science

As a gym owner, personal trainer, or health professional, you’ve already dealt with the principles of behavior change science. A perfect example is: most of your members will start New Year’s resolutions. And a good majority of them will fail on their goals. Why? Because they failed to change the behaviors in order to be […]