It’s Not All Bad: Fitness Industry Trends in 2020

After continuous years of exponential growth, the health and fitness industry was expected to soar to new heights in 2020. We all know how the year actually turned out. Through the pandemic there have been unfortunate events—closures, job loss, health implications, and deaths—but it hasn’t all been dreadful. We’ve gathered a considerable amount of wins […]
Request for the Manitoba Government and Health Authority to Work with the Fitness Industry

Fitness Industry Council of Canada (FIC) has made continuous efforts to connect and work with the Manitoba Government and Manitoba Health Authority and has not received a response to date. FIC has reached out on multiple occasions to Premier Pallister and Dr. Brent Roussin so the fitness industry can continue to support the mental and […]
The Canadian Parks and Recreation Association Seeks Fitness Industry Input for Pan-Canadian Initiative Supporting Providers of Private, Public and NFP sector Sport, Recreation and Physical Activity Programs

The recreation and sport community continues to be challenged by the coronavirus pandemic. Public health measures designed to limit the spread of COVID-19 mean that the access to and delivery of recreation, parks and community sport services to Canadians is limited, severely curtailed or not possible at this time. The Canadian Parks and Recreation Association […]
5 Star Fitness Finds Its Match with Antaris/MTS

5 Star Fitness and Nutrition Centres opened their first club location in 2008 in Hamilton, Ontario. The owner, who was new to the fitness business and had purchased the club as an investment, hired management staff with extensive expertise in the industry and its pulse on the Hamilton/Stoney Creek market. Within months, 5 Star became […]
How To Win the Hiring War: Four Ways to Compete for Top Talent Against Bigger Brands

How strategic recruiters attract the best talent before candidates even know what the company does There was a time when Apple was only known as a fruit, the word Nike had no meaning, and Walgreen was simply a family name. All brands started unknown and had to build a reputation, a pattern of success in […]