Reminder: Now is the Time to Push For a Membership Tax Deduction

Tax form

FIC has been working diligently for the introduction of a federal membership tax deduction. With the government budget looming, there is a critical window of three weeks to make the voice of the fitness industry heard. You and your members, clients and customers can help by participating in a letter campaign that starts today. A […]

Multiple Lockdowns Testing Even the Most Resilient Club Owners


(Photo:James Whyte, owner of Savage Iron Fitness) Clubs in Bradford, Ontario, close, open, close and open again… The past year has been an unpredictable rollercoaster ride for fitness club operators in Ontario’s Simcoe Country. Most recently, clubs emerged from a complete lockdown in mid-February only to be locked down again just one week later. Today, […]

Canada’s Investment in Fitness – Is It Worth It?

Canada's investment in fitness - is it worth it?

In this economic climate, if you were told that you could get a 500 percent return on your investment, you would ask two questions:   What’s the stock?     And how much can I buy?   This is what the Fitness Industry Council of Canada (FIC) has presented to the Canadian government in our ask […]

The Biggest Google Update of 2021: Is Your Fitness Website Optimized?

The Biggest Google Update of 2021: Is Your Fitness Website Optimized?

Back in November last year, our team at konnectme gym digital marketing wrote an article regarding the implementation of Core Web Vitals on May 2021 and why you need to optimize your fitness website immediately.   Today, I am going to show you how to assess your website to determine if you actually need optimize it before […]

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