COVID and Beyond: 8 Myths About The Future of Fitness


As fit-tech firms and media pundits queue up to predict the ‘new normal’ and proclaim the death of gyms, dubious conclusions are being drawn on what’s next. So what can the numbers actually tell us? Here, we unpick 8 myths about the future of fitness. ‘Gyms aren’t coming back. Here’s how you’ll work out in […]

World Gym International Selects Life Fitness as a Preferred Partner


Life Fitness will supply the globally recognized gym brand with equipment from its Family of Brands Life Fitness has signed a partnership agreement to be a preferred equipment supplier to World Gym International. Under the agreement, Life Fitness will supply World Gym facilities with select premium cardio and strength training equipment from its Hammer Strength […]