Why Ontario Must Open Gyms Earlier than Government Plans

Why Ontario Must Open Gyms Earlier than Government Plans

Ontario vaccination rates are increasing and a new reopening framework is in place. But the fitness industry is pushing to be included in earlier stages. The Ontario fitness industry has faced more prolonged closures than other province, in fact, more than almost any other location in the world. With some areas of the province having […]

Fitness Industry Roundup: New Memberships & Visits on the Rise

https://www.cnbc.com/video/2021/05/19/equinox-executive-chairman-on-dropping-mask-mandate-and-the-gyms-future.html

The industry sees an upward trend in health club memberships and visits, and research details technology’s crucial part in fitness. After a year of doom and gloom, the fitness industry notices an upward trend in membership sign-ups and facility visits. It appears that the significance of exercise and physical activity is gaining global attention! In […]

The 1st Thing Our New Gym Owners Do To Fix Their Marketing

The 1st Thing Our New Gym Owners Do To Fix Their Marketing

“Do you know who I am?” That’s not just something a movie star says when they get pulled over after a late-night drinking binge… That’s what your ideal client thinks every time they see one of your marketing messages that don’t mean anything to them.  That means they delete your email… Or scroll past your […]

CSEP Partners with Kinduct

CSEP Partners with Kinduct

Kinduct, a leading performance and health data firm, has partnered with the Canadian Society for Exercise Physiology (CSEP), a national organization of exercise scientists and health professionals dedicated to translating scientific study into actionable fitness, performance, and health outcomes for Canadians. The partnership will see Kinduct’s Human Performance Platform become the preferred remote programming and […]