4 Psychological Principles to Consider When Selling Fitness Services

member sales

Many fitness professionals acknowledge that not everyone they present their fitness services to will make a purchase that day.Let’s say you have 10 qualified guests walk into your gym, out of those 10: 2 people have already done their research and are ready to enroll (pending no negative experiences). 2 guests will not make a […]

Stop the Wheel, I Want to Get Off! Five Steps for Beating Burnout


Wake up, coffee, shower, office, meeting, call, meeting, call, work, work, call, store, gas, home, dinner, walk, work, bed, repeat. Busy, exhausted, and less satisfying than the last – If that describes your day, you may be dangerously close to big-time burnout. How did you end up in this seemingly endless cycle? More than likely […]

World Gym Commemorates 45th Anniversary With a Global Exercise Event on July 31st

World Gym International is celebrating its 45th Anniversary with a Global Group Exercise event called, “Gorilla Week Goes Global” on Saturday, July 31st. World Gym locations across six continents will be hosting their Group Exercise special event to celebrate the anniversary. Gyms will be posting photos and videos on their social media channels with #GorillaWeekGoesGlobal. Australia will kick off the event and it will end on the West Coast of the United […]

The Scaling Triad


If you’ve ever watched “Shark Tank” (and which business owner out there hasn’t?) you’ve heard the term “Scaling a Business”. Learning how to “scale” their business is one of the most common reasons gym owners come to us for help.  There’s a HUGE misconception of what scaling actually is and what it isn’t, though and […]

Why Physical Activity Should Be Vital in Public Health Policy

Why Physical Activity Should Be Vital in Public Health Policy

Mikel Izquierdo, Ph.D., explains the importance of physical activity in public health policy, especially during the pandemic. Back in the 1980s, Dr. Robert Butler, director of the American Institute on Aging, stated that “If exercise and physical activity could be packaged as a pill, it would be the single most widely prescribed and beneficial medicine […]