New Research: Consumers Value a Personalized Fitness Experience

New Research: Consumers Value a Personalized Fitness Experience

The Next Fitness Consumer Report highlights the importance of mental well-being, most popular outlets for exercise, active consumer’s fitness regimen, role fitness facilities play in well-being, and more. The IHRSA Foundation and ABC Fitness Solutions recently commissioned ClubIntel to conduct a research study examining the motivations and behaviors of fitness consumers. The resulting report, The […]

The 5-Step Process for Building A Referral System

The 5-Step Process for Building A Referral System

Everybody wants leads, but most independent gym owners are missing a golden source right in front of them: referrals that are highly valuable and mostly pre-qualified. Too many fitness pros take a passive approach to gaining referrals from clients, employees, and other contacts.  “If you know anybody who needs help with training, tell them to […]

The Fitness Future: Rules of Engagement

FutureFitnessThe Fitness Future: Rules of Engagement

In a dynamic and engaging Keynote presentation at the Online canfitpro 2021Online Global Conference & Trade Show on Friday, Keepme founder Ian Mullane offered an exhilarating vision of the fitness future and invaluable insights around how to thrive in it.   Drawing on his recent white paper, The Fitness Future: Rules of Engagement, Mullane provides a […]