The Frontline Role for Clubs in Tackling a Global Health Crisis

The frontline role for clubs in tackling a global health crisis

The pandemic underlined the huge potential of physical activity for preventing disease, as well as its glaring absence from the majority of public health strategies. The Global Health & Fitness Alliance (GHFA) aims to remedy this by embedding physical activity into global health policy and championing the role of fitness facilities as frontline delivery partners. […]

What is ‘SPIN Selling’, and Why is it so Effective?

What is ‘SPIN Selling’, and Why is it so Effective?

When buying fitness memberships or personal training packages, prospects want to feel that they are heard. They want to believe the fitness professional addresses their wants and needs and that there is a real solution available for them to reach their fitness goals. Consultative selling is a sales method that does just this! Consultative selling […]

Focused Marketing: Finding Your Ideal Client

Focused Marketing: Finding Your Ideal Client

A marketing plan needs to be laser-focused if you want it to work well for you. The industry is getting more competitive, and you need a crystal clear plan of attack to grow your business. That plan starts with uncovering your ideal client and learning how to find more of them in your area.   […]

TRX Announces Comprehensive Corporate Wellness Solution – “TRX for Employee Wellbeing”

TRX Announces Comprehensive Corporate Wellness Solution - "TRX for Employee Wellbeing"

“One-Stop Shop” Digital Fitness Solution Supports Employee Wellbeing for Companies of All Sizes; Combined Benefits of Functional Fitness and Suspension Training® through TRX’s New Digital Fitness Platform TRX®, a global leader in functional training products and training content, has announced the launch of TRX for Employee Wellbeing. This program expands the TRX footprint into the […]