2021 Global Report Reveals 7 Key Trends for the New Fitness Landscape
The Les Mills 2021 Global Fitness Report spotlights how the world will work out as we emerge from the pandemic, with live experiences and omnichannel offerings tipped to be key differentiators for fitness providers. Gyms around the world are set for a roaring recovery as they emerge from the pandemic, with fitness fans eager to […]
What is Population Health & How Does it Connect to Fitness?
Population health and the fitness industry are more connected than many realize, and making ‘physical activity for all’ a reality will require both. Open a recently published article or report on health, and you’ll likely find the same problem discussed in the opening paragraphs: physical inactivity and chronic disease are ongoing epidemics across many parts […]
Beyond Mentoring: The 3 C’s – Coaches, Champions & Cardinals
People who achieve career success often talk about having had a mentor who guided their career. Whether the mentoring relationship evolves naturally or is a planned relationship, it provides a sustained link between the two individuals. Everyone needs help learning new skills and imagining things they could have never conceived of on their own. Yet […]
The 5-Step Referral System For Your Gym or Studio
Referral marketing produces highly qualified and pre-sold leads. Every gym or studio should have a Referral system that is always ‘on’ and will consistently generate revenue. Unfortunately it’s not uncommon that we see them passively waiting for referrals instead of deploying an intentional and clear marketing plan to produce referrals consistently. That’s a problem easily […]