Vaccine Passport Implementation: Canada Snapshot

Vaccine Passport Implementation: Canada Snapshot

Over the last several weeks, provincial governments have been implementing their vaccine passport policies impacting the fitness industry and other businesses deemed ‘non-essential’. The Fitness Industry Council of Canada (FIC) and the provincial coalitions continue to work hard to bring specific fitness industry concerns to the attention of policy makers, including financial support options and […]

3 Reasons International Gyms are Attending the IHRSA 2021 Hybrid Event

3 Reasons International Gyms are Attending the IHRSA 2021 Hybrid Event

If you can’t make it in-person to IHRSA 2021, you can still join in on the fun from your home or office and access a wealth of resources to help your business thrive. It’s time to get together again, and while we wish everyone could join us in person at IHRSA’s 40th Anniversary International Convention […]

IMPACT Magazine Top Fitness Trainers Nominations Now Open

IMPACT Magazine Top Fitness Trainers Nominations Now Open

A great fitness trainer can make or break your fitness experience. Expertise, knowledge, enthusiasm, and a supportive environment will encourage you to work hard and help you achieve your goals while enjoying the process along the way.   The nominations for IMPACT Magazine’s Canada’s Top Fitness Instructors are now open until November 15, 2021.   […]

Dial In Your Core Offer For a More Powerful Marketing Plan

Dial In Your Core Offer For a More Powerful Marketing Plan

It’s easy to think that offering a wide range of services and programs will help you attract more clients and make more money. Unfortunately, that’s not how it usually works.  More times than not you end up with the opposite result when you offer too many types of training programs.  Having multiple programs makes marketing […]