The Power of Challenges to Reinvigorate Your Club

Looking to rev up your club’s recovery and get back to full fitness? Nothing builds a buzz around your club like a killer challenge to drive member engagement and attract new joiners. But what makes a great challenge? And how should you execute? Here are our challenge top tips to ensure your club always comes […]
Community Support Key to Including People with Intellectual Disabilities in Fitness

Key findings and recommendations on how clubs and trainers can better serve people with intellectual disabilities. Recently, the IHRSA Foundation partnered with the American Council on Exercise (ACE) to promote the inclusion of people with intellectual disabilities (ID) in fitness opportunities. A key part of the project was a survey to understand the perspective of […]
What You Need to Know about Advertising for Gyms

So you’re looking for advice on advertising for gyms? Well, I wrote this article specifically to help you make wise decisions when it comes to advertising. But first we need to talk about terms. As a gym owner, you most likely started your business because you wanted to change people’s lives through fitness. You wanted […]