Some Clients Are Coming Back To The Gym, But Which Ones?

Some Clients Are Coming Back To The Gym, But Which Ones?

The concept of “meeting our clients where they’re at” has expanded tenfold in its meaning since 2020.  The most successful fitness leaders are now providing opportunities to move using a combination of at home, either virtual or in-person, outdoors, and in a gym or studio.  What many of us have been wondering is if and […]

3 Mistakes That Will Kill your Fitness Marketing Messaging

marketing messages

Putting together your messaging for your fitness marketing campaign can be challenging and confusing. It may be a struggle because you don’t feel like you’re a good writer. Or it may be it’s a challenge because you don’t have a framework to create your messaging from. There are a few things that you need to […]

IHRSA 2022 Returns to Florida, June 22-24

Miami

IHRSA 2022 will take place June 22-24 in Miami, Florida.   The IHRSA International Convention & Trade Show is world-renowned for its vibrant Trade Show, motivational keynote speakers, expert educational sessions, and lively networking events. The event traditionally features hundreds of Trade Show exhibitors from around the globe, as well as dozens of education sessions […]

HyPACE Professional Helps Fitness Facilities Step Up their Disinfection Game

HyPACE Professional Helps Fitness Facilities Step Up their Disinfection Game

2021 has been a tough year for the fitness industry in Canada. Gyms have been shuttered then required to work at reduced capacity. Members are frustrated, staff are hard to get and anxious about their work environment, and managers need to return the business to profit. When it comes to gym hygiene and sanitation, the […]