Canfitpro Fitness Trends Report Examines New Opportunities for 2022

Canfitpro Fitness Trends Report Examines New Opportunities for 2022

It’s been a prolonged period of stress and uncertainty for fitness professionals across Canada as they adapted service models to deliver training and instruction virtually. With the reopening of businesses comes optimism, and the fitness community is ready to further evolve service offerings for Canadians. In November, more than 54,000 fitness professionals and over 3,500 […]

Federal Government Provides Annual Economic and Fiscal Update

economic update

Last week, the Honourable Chrystia Freeland, Deputy Prime Minister and Minister of Finance, presented the annual Economic and Fiscal Update remotely to the House of Commons.    The fall economic statement provides a current accounting of federal finances and outlines the steps Canada is taking to protect the economic well-being of Canadians and businesses across […]

Gym Retention Strategies tested in 24 Hour Fitness and University of Pennsylvania Behavior Change Study

24hr fitness

The results of a years-long behavioral science study conducted through a partnership between the University of Pennsylvania’s Behavior Change for Good Initiative (BCFG) and 24 Hour Fitness, is presented in the December 8 publication of the scientific journal Nature. Nature article summary here: https://www.nature.com/articles. The StepUp Program launched in April 2018, was designed to explore what really motivates […]