Federal and Provincial Subsidy Eligibility Survey

Federal and Provincial Subsidy Eligibility Survey

The Fitness Industry Council of Canada (FIC) is requesting Canadian data from fitness facility and studio operators that were provided supports during the pandemic. One of the key questions the industry association gets from the government asks how many fitness businesses are actually receiving federal or provincial subsidies. In order to answer this question, FIC […]

Diversity, Equity, Inclusion and Belonging (DEIB) Practices for Your Fitness Business

Diversity, Equity, Inclusion and Belonging (DEIB) Practices for Your Fitness Business

(Part 5/5) Personal trainers and fitness professionals need to innovate and diversify their businesses to thrive. Learn the G.R.I.T. framework for success: Growth mindset, Resilience strategies, Inspired P’s, and Taking actions. You can steer your personal training and fitness business to reach more clients by applying these results-oriented strategies. This 5-part series will focus on […]

2022: How to Appeal to the New Member Mindset

2022: How to appeal to the new member mindset

In a world of constant change, it’s never been more important to stay one step ahead. Here are 7 key shifts shaping the new member mindset in 2022 – how can your club harness them? As the fitness industry continues to rapidly expand and evolve, the margin between success and failure becomes ever finer. Against […]

5 Stages of the Fitness Business Owner’s Journey

5 Stages of the Fitness Business Owner’s Journey

After guiding thousands of fitness business owners in building their dream businesses we have identified 5 key stages. These 5 key stages of the fitness business owner’s journey are stages that every owner goes through. We have clarified the biggest challenges and the solutions to those challenges. Let’s jump in: Stage 1: Sell, Sell, Sell!  […]

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