Want Fitness To Be Seen As Essential?
The fitness industry has a reputation problem. We realized that governments and health authorities don’t value our profession in relation to preventative health. It’s heartbreaking and incredibly disappointing. We have a lot of public relations and lobbying work to do to build our reputation, and we can start here: Want fitness to be seen as […]
How to Build a Fitness Marketing Funnel that Reliably Generates New Clients
If you want to reliably generate new clients for your fitness business then you need to create a fitness marketing funnel. I’m sure you’ve spent a lot of time exploring different marketing methods for your business. And yes, it can be frustrating and confusing because there are so many options out there. It also takes […]
16 Recruiting Best Practices for Hiring & Leading Great Staff
Your employees can mean the difference between a successful and a failing fitness business. Ensure you are following these best practices for hiring, training, and developing your staff. A well-trained, motivated staff can boost sales revenue, membership numbers, retention rates, and help your members to achieve their fitness goals. Unfortunately, hiring a team of staff […]
The Real Secret to a Stacked Client Roster is Copywriting!
Copywriting. At first it seems drab, boring. Why should you care about it? The truth: the better copywriter you are, the better you get at literally everything else that makes you a fantastic personal trainer. To be an amazing copywriter means that you understand your target demographic and how to communicate and speak with them […]
