National Health and Fitness Day June 4, 2022
National Health and Fitness Day (NHFD) is soon approaching on June 4th! Fitness Industry Canada’s (FIC) NHFD task force has come up with a number of ideas to help your business celebrate the day! You can do something simple through social media or get more involved by hosting and organizing events. To keep […]
Making sense of the metaverse: A new frontier for fitness?
On the fringes of the IHRSA Convention, the late, great, fitness entrepreneur Stephen Tharrett is explaining to me what fitness can learn from video games. “I strongly believe that gaming and sports entertainment are two industries fitness can learn a lot from,” he says. “Typically, we tend to benchmark ourselves against other companies within our […]
6 Things Every CEO Needs to Know About Branding: To Better Manage the Human Side of Business
We live in an upside world where the old rules no longer apply. Many call it a VUCA world – volatile, uncertain, complex and ambiguous. Mass consumerism has been replaced by a new consumption paradigm as people are driven by new essentialism where things matter less and relationships, experiences and self-being dominate all. In this […]
