Strength in Numbers: Why you should Join the Fitness Industry Council of Canada

Strength in Numbers: Why you should Join the Fitness Industry Council of Canada

The Fitness Industry Council of Canada (FIC) aims to bring together as many fitness club operators as possible to have a collective voice on behalf of the fitness industry. Covid-19 has had a substantial effect on our industry. Therefore, FIC has been working to ensure fair government regulations and accurate representation on public perception. Together, […]

The One Habit Fitness Pros Need To Break

The One Habit Fitness Pros Need To Break

Sometimes our passion for fitness has us running too hot, and we start looking at our colleagues and peers as competition. This often leads to feelings of inadequacy, poor decision-making, and behaviors that negatively impact ourselves and our profession.  One impressive result of the crisis we’ve faced since 2020 is that we came together to […]

Atlantis Strength Unveils New Brand Identity

Atlantis Strength Unveils New Brand Identity

Forty years after its creation, Atlantis Strength, the Laval-based manufacturing company, has unveiled its new brand identity and launched its new website. Rooted in the heart of Laval, the company, which designs and manufactures high-performance strength equipment, is embarking on a new adventure with the goal of increasing its presence on the market, as explained […]

GoodLife adds Les Mills Virtual Classes to GoodLife On-Demand

GoodLife adds Les Mills Virtual Classes to GoodLife On-Demand

Les Mills fans, who are GoodLife members, now have another way to enjoy their favourite classes. Last week, GoodLife Fitness added Les Mills virtual content to the list of On-Demand features available on the app and website, to complement the popular and well established Les Mills classes that are available live in the 200+ GoodLife […]