Are Gyms Recession Proof? – They Can Be

Are gyms recession proof? - They can be

First the bad news: There is no question that we are at the cusp of an economic downturn. As the world comes out of what was arguably the largest shared crisis since World War 2, we’re entering the next one almost immediately. War, supply chain issues, rising energy costs, and counter-globalisation forces all contribute to […]

4 Pricing Mistakes to Avoid for Fitness Business Owners

4 Pricing Mistakes to Avoid for Fitness Business Owners

Putting together your pricing for your fitness business can be challenging and confusing. It may be a struggle because you don’t know where to start. Or it may be a challenge because you don’t have a framework to craft your offer (which includes your price). There are many different ways to price your services and […]

Crunch Fitness Celebrates 2-Million-Member Mark

Crunch Fitness Celebrates 2-Million-Member Mark

Milestone Highlights Continued Membership Growth Year-After-Year Crunch Fitness has announced the milestone of reaching two million members at the full-service fitness brand. The 2-millionth member, Julia Dever signed up at Crunch Norwalk in Connecticut, where she was surprised with a special celebration and awarded $2,000 worth of prizes, including a complimentary two-year gym membership and […]

New MZ-Smart Station from Myzone® Includes FITBENCH® Workouts 

New MZ-Smart Station from Myzone® Includes FITBENCH® Workouts

Designed to deliver an even better exercise class experience, the new MZ-Smart Station from Myzone, debuting this month at the International Health, Racquet, and Sportsclub Association (IHRSA) 2022 Trade Show, is including FITBENCH workouts among its 1300+ individual instructional videos. MZ-Smart Station is a series of screens that can be displayed in any workout area […]