3 Must-Have Strategies to Make 2023 Your Best Year Ever

3 Must-Have Strategies to Make 2023 Your Best Year Ever

What will you need to do to make 2023 your best year ever in the fitness industry?    We’ve asked this question to a lot of studio/gym owners and fit pros over the past 12 months. What we’re finding is this: They’ve hit a ceiling and are unsure how to continually grow their net client […]

The ‘Rejoiner Market’: How to Maximize your Club’s Share

The ‘rejoiner market’: How to maximize your club’s share

As we enter High Season, new research suggests the lowest-hanging fruit for operators is to focus on consumers considering a return to fitness facilities after a pandemic hiatus. So how can your club grab a healthy slice of the ‘rejoiner market’ in 2023? Let’s explore… After a bruising couple of years, 2022 saw operators accelerate […]

Five Must Haves In Digital Consumer Experiences: Adding What Consumers Want

Five Must Haves In Digital Consumer Experiences: Adding What Consumers Want

A not so surprising fact – according to HubSpot, 65 percent of consumers state that the experience they encounter on a website is a “very important” factor in recommending a brand. If that stat is not enough, HubSpot also reported that 75 percent of consumers expect new technologies to be used to create memorable and […]

POUND Fitness Makes it Easier to Get Rockin’ and Launches a Simplified Instructor Certification Process

POUND Fitness Makes it Easier to Get Rockin' and Launches a Simplified Instructor Certification Process

(Photo courtesy POUND Fitness.) POUND Fitness, the international fitness company known for its original drum-inspired workout, is shifting the training model to simplify the license and training requirements. The move will help bring Generation POUND to schools worldwide and offer POUND Unplugged to instructors and studios looking to diversify their programming and enter the mental wellness space.  […]

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