Imagine 12 million People Exercising at the Same Time on One Day!
This is the mission of the Fitness Industry Council of Canada (FIC), who are throwing a national fitness party on Saturday June 3rd for National Health and Fitness Day. “We are inviting all our members to bring a friend, we are inviting Canadians who haven’t been active to come back and see what they have […]
Cracking the Code: Aligned Incentives + Meaningful Consequences = Solid Results
“They want us to give great service, but they reduce our bonus if our calls go longer than three minutes. I’m not going to lie, I start talking faster at the 90-second mark.” “She asked me to suggest ideas, so I did. I now have a whole bunch of extra work to do. It’s the […]
How To Grow Your Fitness Business Bigger, Stronger, and Faster in 2023
Do you live, eat, and breathe all things fitness? Do you absolutely love helping clients get healthy, lose weight, and get their lives back thanks to the work you do? Do you find it impossible to imagine doing anything else with your life? And yet…you struggle to actually start, grow or scale your business? After […]
How To Write to ELEVATE Your Brand as a Personal Trainer and Stand Out Online
Words change lives. Even in the era of YouTube and TikTok, where it’s about capturing the audience’s attention with a video, the written (or spoken) word is still a powerful tool to stand out to your dream clients. Before we discuss elevating your brand with your online presence, let’s clear something up. Maybe […]