FIC Welcomes New Minister of Sport and Physical Activity 

FIC Welcomes New Minister of Sport and Physical Activity

An Open Letter to Prime Minister Justin Trudeau and The Honourable Carla Qualtrough From:  Fitness Industry Council of Canada Fitness Industry Council of Canada, the voice of the Canadian fitness industry, wishes to extend its welcome to The Honorable Carla Qualtrough, as the newly appointed Minister of Sport and Physical Activity. We are confident her […]

How to Build a Marketing System for Your Fitness Business

How to Build a Marketing System for Your Fitness Business

Having a Fitness Business Marketing System Gives You a Competitive Advantage The fitness industry continues to be a highly competitive market. If you want to attract fitness consumers, you’ve got to stand out. And to stand out, it’s imperative to have a strong fitness business marketing system that not only attracts new clients but also […]

G-SHOCK and CrossFit Announce Exclusive Partnership

G-SHOCK and CrossFit Announce Exclusive Partnership

Casio America, Inc. has announced a new collaborative partnership between G-SHOCK and CrossFit®, the world’s leading platform for improving health, happiness, and performance, to bring fans of both brands’ elevated fitness content and experiences. This exciting partnership will see G-SHOCK become “The Official Watch of the NOBULL CrossFit Games,” one of the world’s most prestigious and challenging […]

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