The Untapped Market: How Clubs Can Grab Their Share

The untapped market: How clubs can grab their share

As the largest generation ever, Gen Z will have a bigger impact on the fitness market than any other group. And with 50% of them eager to start exercising, clubs face a once-in-a-generation opportunity to turbocharge their membership. So where should they start? Here are 5 top tips for winning the untapped Gen Z market. […]

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