Top 3 Reasons they are Coming…and How to Make Them Stay

Top 3 Reasons they are Coming…and How to Make Them Stay

This is it:   The New Year’s Crush.   The Resolutioners Song.   The moment when your “regulars” need to be placated because they can’t get on any of their favorite equipment, as they stumble over newcomers coming into their gym. And, Fitness Industry Council of Canada predicts that 2024 is going to be one […]

Major Gains: How clubs can leverage the strength trend to drive growth

Major gains: How clubs can leverage the strength trend to drive growth

A massive category in every sense, strength can be difficult to do well for club operators. With wide-ranging expectations among members and endless varieties, covering all bases can be next to impossible. Here are four key considerations for nailing the strength category. Unless you’ve been living under an especially heavy weight plate, you’ll have no […]

Wearable Technology Named Top Fitness Trend for 2024

Wearable Technology Named Top Fitness Trend for 2024

Other top trends help predict what you’ll see in fitness this year The American College of Sports Medicine (ACSM) has released their annual survey results in the article “2024 ACSM Worldwide Fitness Trends: Future Directions of the Health and Fitness Industry,” published in the January/February issue of ACSM’s Health & Fitness Journal®.  Since 2006, the […]

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