From Gym Floor to Parliament Hill: Fitness Enters Canada’s Political Spotlight
Last week, Gabriel Hardy released a social media video featuring a familiar face in the starring role: Pierre Poilievre, pushing sleds, swinging kettlebells, and jumping plyometric boxes. Surrounded by a who’s who of Quebec fitness influencers, the message was unmistakable. This is a leader who doesn’t just talk about discipline and health—he lives it. […]
Listen Up! Building Connection in Customer Service
Providing excellence in customer service is a golden retention strategy, one that simply cannot afford to be overlooked. But what, exactly, do we mean by excellence and how can we attain it? At the Sylvan Adams YM-YWHA, we believe that each interaction is an opportunity to build a meaningful connection with our customers and […]
What Everyone’s Talking About Right Now: Muscle, Protein, and the Creatine Comeback
If you spend any time in fitness, health, or wellness circles right now, the conversation is remarkably consistent. Muscle health is having a moment. Protein is everywhere. Creatine is back in the spotlight. What’s changed isn’t the science, it’s the awareness. For years, the industry emphasized weight loss, aesthetics, and short-term outcomes. […]
Fitness shifts into ‘maintenance mode’ as consumers prioritise stability over performance
New research suggests fitness culture is undergoing a structural shift in 2026, moving away from aspirational transformation and peak performance toward routines focused on stability, recovery and self-preservation. The findings come from a large-scale analysis by Kyra, which examined 2.2 billion TikTok videos alongside an independent qualitative survey of Gen Z and Millennial participants. […]
GoodLife Fitness expands ‘Canada’s Gym’ campaign with focus on variety, inclusion in 2026
GoodLife Fitness has expanded its nationwide marketing platform with the launch of a new campaign aimed at reflecting how Canadians’ fitness habits continue to evolve. Unveiled in January, Canada’s Gym. Built Here, Built for Everyone. builds on the company’s established Canada’s Gym positioning, with a renewed emphasis on flexibility, choice and inclusivity. The campaign […]
Inspire360 Launches Inspire360 Club, a Unified Education Platform for Health Clubs
Inspire360 has announced the launch of Inspire360 Club, a new education platform designed to address long-standing gaps in how health clubs train, onboard, and develop staff. The launch builds on Inspire360’s background as an education technology provider with roots in IDEA Health & Fitness Association and ClubConnect, and reflects a broader industry push toward more […]