We’re Living in a New Era of Exercise Science
Exercise science is entering an extraordinary period. Two years ago, the NIH-funded Molecular Transducers of Physical Activity Consortium (MoTrPAC) gave us a glimpse of just how far the field had come. In a landmark 2024 Nature study, researchers made thousands of molecular measurements across blood, plasma and 18 different tissues in male and female […]
Planning Your Fitness Floor Refresh? Start Now.
Can you believe it is September? The ninth month of the year. Days are getting shorter, leaves are about to change colour and time is flying. Time moving fast is the metric of a busy person, is it not? For those operating fitness facilities and fitness rooms, September is also a good time […]
Data Is Vital, But Marketing Alone Isn’t Moving the Needle
A Statement from the Fitness Industry Council of Canada (FIC) The federal government’s recent $6-million funding commitment to ParticipACTION underscores a critical public health priority: Canadians are simply not moving enough. As the national voice representing fitness facilities, personal trainers, and health & wellness providers across the country, the Fitness Industry Council of Canada (FIC) […]