25 Years of Matrix. Canada’s Global Brand.
University of Guelph As Matrix celebrates its 25th anniversary, Greg Lawlor reflects on the evolution of the brand. Twenty-five years is a significant milestone for any brand. Like most things in life, what we see above the surface pales in comparison to what lies beneath. Matrix is celebrating 25 years on the heels of […]
Hold That Thought: Three Reasons Isometric Training Deserves Space in Your Gym
The research makes a compelling case for isometric exercise. For fitness operators, the opportunity is turning that science into a service members understand—and use. The fitness industry knows how to keep people moving. We build facilities around lifting, running, cycling, pushing and pulling. But what happens when the resistance doesn’t move? Quite a lot, […]
canfitpro fitCALGARY Returns October 24
canfitpro will bring fitCALGARY 2026 to the Vivo Centre in Calgary on October 24, offering a full day of education, networking and professional development for fitness professionals across Alberta and Western Canada. The in-person event includes expert-led sessions focused on coaching, programming, client consultation, business growth and emerging health topics, with attendees able to earn […]
Toronto-Born REFORMD Expands to U.S. with Calabasas Location
Sweat and Tonic’s Lagree concept will open its first U.S. studio in January 2027, building on the success of its high-volume Toronto flagship. Toronto-founded REFORMD is heading south of the border, with its first U.S. location set to open in Calabasas, California, in January 2027. The expansion marks a significant next step for the […]
REGYMEN Fitness Expands to New Zealand with Nine-Location Agreement
Performance-focused fitness brand adds a new international market while its entire current Canadian footprint operates within GoodLife Fitness clubs. REGYMEN Fitness is expanding into New Zealand through a nine-location development agreement, with the first studio planned for Silverdale, Auckland, in late 2026. The expansion will be led locally by Paul Bowman and Ash Williams, […]
The Longevity Pitch Starts at 35
New research suggests Canada’s fitness industry may be targeting the wrong age group and measuring success the wrong way. Last month, Statistics Canada reported that one in five Canadians is now 65 or older. We are getting older, Canada. But are we extending both our lifespan and our healthspan? While Canadians can expect […]