3 Ways to Deliver a Customized Approach to Client Retention

3 Ways to Deliver a Customized Approach to Client Retention

As the fitness community continues to navigate these unchartered waters during this pandemic, at Liv North we have been continuously amazed by how dynamic this industry has responded and in many cases seized the opportunity to GROW during this period of time.

Although many things are uncertain, one thing is clear – we need movement and exercise now more than ever. In order to continue to serve our clients and members, with a caring and consultative approach we have established three personalized solutions to help fitness facilities keep their members engaged and retain them until the doors are back open.


  1. Provide Quality Digital Content


The key is QUALITY. Most fitness businesses, from large national chains to private one-on-one personal trainers have launched digital content. Some are providing this content for free and others are monetizing their classes or content. LIVx, our fitness app used throughout our managed facilities, is loaded with videos to keep members active outside of their facility. LIVx provides a full range of health and wellness services, virtual classes, scheduling and a direct link to communicate 24/7. We currently have over 20,000 regular users.


  1. Deliver Small Group Movement Challenges


Now more than ever, folks want to feel connected and we know fitness has the power to connect people even if the high-fives are virtual. For example, in less than one week our client Rogers Communication has over 750 employees register for an at-home fitness challenge and we also supported a client in Toronto to host an unforgettable Plank Party with over 250 people from across North America tuning in for a fun core-inspired workout on Zoom! We call this social togetherness while physical distancing.


  1. Create a Community


Whether you go live on Instagram and answer questions from your members and staff or create an email survey for your members to offer their suggestions or ideas on how to keep your clients happy and engaged. It is essential to listen to what your clients and staff want and need from you as a facility operator. For example, we are pursuing meaningful partnerships with retirement residences, so one of our immediate initiatives was to connect with a provider that specializes in delivering programing designed for the older population. Move 123 is centered around fitness and wellness of all types, Move 123 Silver is focused on active aging with modified moves for individuals and Mind 123 focuses on advice and tips for your mental health with interviews with industry experts. Connect with your current video supplier to offer free classes.


Your facility doors will unlock soon, so now is the time to do everything you can to ensure that your members are still there when you re-open.

For any additional insight or to discuss how Liv North can provide additional resources and solutions for member or client retention and engagement please email Anna Mancini at amancini@livnorth.com, connect with us on InstagramLinkedIn or visit our website

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