Antaris Technologies, in partnership with Merchant Treasury Services, has announced the launch of the industry’s first truly comprehensive Digital Guest Pass solution for Canadian fitness clubs to cost-effectively target former members and acquire new ones.
The Antaris/MTS Digital Guest Pass is the culmination of extensive collaboration between the IT team, fitness management team and clients to successfully bring guests back into fitness clubs in order to rebuild their membership base.
“We’re very fortunate to have tremendous clients who give us ideas that drive development, and our software evolves from those conversations, from listening to our clients and by understanding and anticipating their needs,” explained Perry Tucciarone, Director, National Accounts and Business Development at Antaris/MTS.
“So much of our development during COVID-19 was primarily to help get clubs through the dark days, and now we can see a light at the end of the tunnel,” he added. “The Digital Guest Pass is our latest system upgrade designed to provide opportunities to generate revenue. That feature, along with livestream classes, an on-demand class library and more, will help our clients navigate the unprecedented consequences of the pandemic and come out ahead.”
The Digital Guest Pass includes unique features that immediately allows club owners to target members, former members and prospects. For example:
- Guest passes can be automatically issued when a membership is sold, and thereafter on a recurring monthly or annual basis.
- Guest passes can be seamlessly issued in batch to a particular segment; for example, members who cancelled because of COVID-19.
- Once a guest pass is issued, members and non-members can redeem their digital pass directly from a QR code on their phone; they can also easily share the pass with friends and family members who can then redeem it from their phone upon their visit.
“It was critical that the Digital Guest Pass was a complete user-friendly solution that simplified every aspect of the entire process from issuing to sharing to redeeming,” said Project Manager Mike Raphael, who led the software team.
“We’re finally heading into a new phase in which clubs can focus on rebuilding their membership base; consequently they need a cost-effective, ongoing strategy for re-engaging with previous members and encouraging current members to bring in their family and friends,” he added. “We’re confident that our Digital Guest Pass, combined with our integrated mass marketing capabilities, will achieve both of these objectives.”
Antaris/MTS has 40-plus years of fitness club software development experience. Team members, with extensive fitness club experience, give Antaris/MTS the unique ability to fully understand and appreciate club requirements from both club management and club membership perspectives.
Through leadership in the Canadian market, innovation in system functionality, rich automation, the ability to be cost-effective and scalable, Antaris/MTS proudly services the Canadian fitness industry as a key partner.
To learn more about how the Antaris/MTS Digital Guest Pass solution can benefit your fitness club’s bottom line, or to book a demo, visit www.antaris.ca or contact:
M: 416-662-5916 | T: 866-588-6368