Anytime Fitness is making its debut in the Kingdom of Saudi Arabia (KSA) through a new master franchise agreement with ABFit, marking a significant expansion into the Middle East. The move aligns with Saudi Vision 2030, which aims to enhance quality of life and promote the health and wellness of the nation’s population.

“We are thrilled to bring the Anytime Fitness brand to the Kingdom of Saudi Arabia,” said Raed Alarabi Alharthi, investor partner and general manager, ABFit. “Health and fitness are key components of The Saudi Vision 2030 goals, and we are proud to make this investment and expand access to fitness services across the Kingdom.”

The first location is set to open in Riyadh by spring 2026, with at least 60 clubs planned over the next six years. These will include both men’s and women’s branches in cities throughout the country.

“There has never been a better time than now to welcome the Anytime Fitness brand to the Kingdom,” said Asem Abu Eisheh, CEO, Anytime Fitness Saudi Arabia. “Working together with these initiatives and continuous efforts from government entities, we look forward to growing a thriving base of Anytime Fitness clubs that help all people across the Kingdom live stronger, healthier and longer lives.”

With the addition of KSA, Anytime Fitness clubs will operate in 49 countries and territories, offering personalized coaching, nutrition, and recovery services to its global base of 5 million members.

“As we move with intention to expand the ways Anytime Fitness helps people with their personal health and wellness journeys, this agreement with ABFit and the vote of confidence from the Kingdom is something we deeply respect,” said Stacy Anderson, global president, Anytime Fitness.

The expansion into Saudi Arabia adds to Purpose Brands’ growing presence in the region, which already includes Orangetheory Fitness. “Together with our broader fitness portfolio presence, we look forward to watching Anytime Fitness contribute in meaningful ways to the overall health and wellbeing of all its people,” added Sander van den Born, executive vice president, international, Purpose Brands.