Sponsored Article
Roxton Industries
The old “spray and pray” model of gym hygiene is being replaced by a smarter, safer, and more cost-effective system. Here’s why industry leaders are making the switch.
It’s a sound every gym owner knows: the psst-psst-psst of a spray bottle, followed by the frantic search for a clean paper towel or a semi-damp rag. For decades, this has been the unquestioned ritual of gym sanitation. But as member expectations rise and operational costs tighten, savvy facility owners are asking a critical question: Is our cleaning method helping or hurting our business?
The challenges are hidden in plain sight: the unknown cost of laundered rags, the health implications of aerosolized chemicals, the inconsistent results, and the silent frustration of members who want a truly clean and safe space to work out.
We spoke with “Anytime Fitness,” a thriving multi-location facility in Ontario, that replaced its entire fleet of spray bottles and rags with a comprehensive disinfecting wipe system from Roxton Industries. Their story reveals the powerful, tiered impact of a single, simple change.
The Stakeholder’s Perspective – An Investment in Trust and the Bottom Line
Name: Rick Didone, General Manager, 5 Franchised Locations of Anytime Fitness in KWC
At first, the decision was about numbers. Our monthly costs for laundering services, paper towels, and the staff time spent refilling spray bottles were adding up fast. The ‘janitorial’ line on my budget had become a black box.
The real turning point, though, came during a conversation with my insurance broker about liability. We were mixing our own concentrated chemicals; was it being done correctly every time? What if a member had a reaction? The risks were simply too high.
Switching to Roxton Industries disinfecting wipes brought immediate clarity and peace of mind.
Financially, the value was undeniable. We moved from a variable, messy expense to a predictable, fixed cost. There’s no more waste from overspray, no more laundering costs for rags that never felt truly clean, and no hidden surprises.
Operationally, the transition was seamless. Partnering with a Canadian company who truly understands our market has been a game changer. The Roxton team is responsive, reliable, and feels like a partner—not just another supplier.
Brand-wise, this was an investment in trust. In a competitive market, every detail matters. Our members see the Roxton dispensers and the DIN (Drug Identification Number) on the packaging. They immediately know we’re not cutting corners with their health and safety. That visible commitment has become one of our most powerful retention tools.
For us, Roxton wasn’t just a cost-saving decision. It was a brand-building one.
The Staff’s Perspective – Efficiency, Safety, and Ease of Use
Name: Jasmyne Perri, Club Manager
For the team on the floor, the old system was a constant source of friction.
“Honestly, it was a time sink,” Jasmyne admits. “Trainers would be in the middle of a session and have to stop to find a clean rag or refill a bottle. And the health aspect was a real concern. We were constantly spraying disinfectants into the air, creating chemical clouds around our members. I had staff and clients who would cough or complain about headaches from the scented products we were using.”
The introduction of Roxton’s unscented, medical-grade wipes was a game-changer for the staff’s daily workflow and well-being.
“The difference was night and day,” says Jasmyne. “The accessibility is key. We have dispensers in every key zone. Members and staff can just pull a wipe from any corner, clean any surface thoroughly in seconds, and dispose of it right there. With spray bottles it was difficult to track them running out time and again. There’s no airborne spray, which is a massive win for air quality and respiratory health. The fact that they are unscented means we’ve eliminated a major source of member complaints related to scent sensitivities and allergies.”
“My team is now more focused on member engagement instead of menial cleaning tasks. It’s a cleaner, faster, and healthier process for everyone.”
The Roxton Advantage: A Summary for Your Facility
The story of Anytime Fitness highlights a clear path forward for facilities looking to modernize their hygiene protocols.
- Cost-Effective: Eliminates hidden costs of laundering, wasted product, and excessive paper towel use for a predictable, manageable budget line.
- Health & Safety First: No aerosolized chemicals improve air quality. Unscented formula is ideal for members with sensitivities. DIN-registered wipes guarantee kill claims against viruses, bacteria, and fungi.
- Operational Simplicity: Boosts staff efficiency by replacing time-consuming tasks with a simple “pull, wipe, toss” system.
- Enhanced Member Experience: A visible commitment to cleanliness builds trust, empowers members, and improves satisfaction and retention.
- Proudly Canadian: Responsive, local support from a team that understands the Canadian fitness landscape.
Ready to move beyond the spray bottle? It might be the healthiest decision you make for your members and your business.
To learn more or request a complimentary facility assessment and sample kit, visit RoxtonIndustries.ca.
