The canfitpro Lifetime Achievement Award was presented to Michael Bruno, founder and chairman of Core Health & Fitness, at the canfitpro Global Conference and Trade Show, earlier this month.

A veteran of the fitness industry, Michael Bruno has long been recognized as an international leader and innovator by his peers. With his guidance and dedication, Core Health & Fitness is now the world’s largest privately held marketer and distributor of commercial fitness equipment and solutions to health clubs, community recreational centers, hotels, government and education facilities around the world. The company distributes renowned brands including Nautilus®, Star Trac®, StairMaster®, Schwinn®, Throwdown®, and Wexer®.

“I believe in empowering individuals to achieve their fitness goals through innovative, high-quality solutions. At Core Health & Fitness, we’re committed to transforming lives and enhancing wellness experiences worldwide,” said Bruno.

“Michael has been in the fitness industry for a long time and played a significant role in bringing some of the most popular equipment, like Nautilus, StairMaster, Star Trac and more, into gyms around the world. His unwavering commitment to advancing high-quality education and training in Canada’s fitness industry is deeply valued by canfitpro. It’s an honour to recognize his longstanding dedication,” said Maureen “Mo” Hagan, COO, canfitpro