Spotlight

Data Is Vital, But Marketing Alone Isn’t Moving the Needle

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September 1, 2026

A Statement from the Fitness Industry Council of Canada (FIC) The federal government’s recent $6-million funding commitment to ParticipACTION underscores a critical public health priority: Canadians are simply not moving enough. As the national voice representing fitness facilities, personal trainers, and health & wellness providers across the country, the Fitness Industry Council of Canada (FIC) […]

By Zach Weston

Fitness Industry Council of Canada

Data Is Vital, But Marketing Alone Isn’t Moving the Needle

September 1, 2026

A Statement from the Fitness Industry Council of Canada (FIC) The federal government’s recent $6-million funding commitment to ParticipACTION underscores a critical public health priority:

The Beginner Playbook: How to Turn New Members into Confident Exercisers

August 25, 2026

Joining a gym and knowing how to use one are two entirely different things. Every September and January, thousands of beginners walk through the doors

canfitpro GLOBAL 2026 Brings Fitness Industry Back Together in Toronto

August 18, 2026

(Photo: Edward Chiazor @eddy_chi x @efosamedia) Education, business leadership, live competition and a busy trade show floor shaped this year’s two-day event at the Metro

The Power of Us: Why Connection May Be the Fitness Industry’s Greatest Strength

August 11, 2026

This week, thousands of fitness and health professionals will come together at canfitpro 2026. We will learn together. Sweat together. Share ideas. Reconnect with

Can’t Stop. Won’t Stop: Why the Fitness Industry Cannot Afford to Stop Learning

August 5, 2026

Can’t stop. Won’t stop. These words are plastered on gym walls and T-shirts across the country and serve as a mantra for many

You Got the Lead. Now What?

July 28, 2026

Fitness businesses build campaigns, optimize landing pages, create content, purchase advertising and compete for visibility in traditional and generative search. Then someone finally raises their

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