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By Zach Weston

Fitness Industry Council of Canada

Canada’s Biggest Fitness Market Is Waiting

July 21, 2026

Don’t put away your sunscreen just yet, but September is coming. Every summer, fitness businesses begin planning for what has quietly become one of

The AI-Ready Fitness Business

July 14, 2026

Four questions every fitness operator should be asking as artificial intelligence reshapes discoverability, operations, coaching and leadership. AI helped write this article. Not by

The Science of Fitness: New Research Every Operator Should Know

July 7, 2026

The latest studies highlight how exercise continues to reshape healthy aging, cardiovascular health, prevention and the future of fitness. Every week, dozens of exercise science

Stop Calling It the Summer Slump

June 30, 2026

July Might Be One of the Most Important Months of the Year for Your Fitness Business – Here’s Why The sound of silence can be

Prevention Needs a Strategy

June 23, 2026

In the middle of the pandemic, the Fitness Industry Council of Canada held a Zoom meeting with more than 200 operators from across Canada to

The Economics of Exercise: Why the Future of GLP-1 Therapy Depends on What Happens After the Prescription

June 16, 2026

Future impact models are not pie-in-the-sky thinking. They are tools that help us understand where today’s decisions could lead tomorrow. We use them in urban

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