Features

Doctors Are Prescribing Nature. When Will Canada Get Serious About Prescribing Exercise?

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October 14, 2026

New cancer and mental health findings strengthen the case for making exercise more accessible. Across Canada, the trees are putting on quite the show. A walk among the maples and birches can feel like precisely what the doctor ordered. Through PaRx, Canada’s nature prescription program, it can be. Launched by the BC Parks Foundation […]

By Erin Phelan

Fitness Industry Council of Canada

The Member Churn Secret: How Unaddressed Joint Pain Silently Kills Gym Memberships (And How to Fix It)

October 14, 2026

Fitness operators spend considerable time thinking about why members cancel. Is it pricing? A lack of motivation? Poor onboarding? Competition from other facilities? While these

FIC Member Update: Driving Growth, Advocacy, and Innovation Across Canada

October 7, 2026

Over the past several months, the Fitness Industry Council of Canada (FIC) has been actively working on your behalf to advance federal policy, build strategic

True Canadian Strength: The Story Behind Atlantis

October 6, 2026

Photo from the Canadian Strength campaign coming at the end of October. This fall, Atlantis Strength joined the Fitness Industry Council of Canada as a

The Simple Gym Design Principle that Powers Profitability

October 6, 2026

Research shows today’s members seek connection, confidence, variety and belonging in an environment where they can work out how and when they want. It sounds

Congratulations to Our InBody DIAL H30 Giveaway Winner

September 15, 2026

Congratulations to Larissa B., winner of our August FitBizWeekly InBody DIAL H30 giveaway. The prize is an InBody DIAL H30 full-featured body composition scale

The Secrets of Visionary Organizations: You Can’t Build Tomorrow When Everyone Is Measured on Today

September 7, 2026

Six weeks after a global manufacturer’s leadership team approved a group of promising new ideas, someone asked for an update. There wasn’t one.

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