Features

Data Is Vital, But Marketing Alone Isn’t Moving the Needle

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September 1, 2026

A Statement from the Fitness Industry Council of Canada (FIC) The federal government’s recent $6-million funding commitment to ParticipACTION underscores a critical public health priority: Canadians are simply not moving enough. As the national voice representing fitness facilities, personal trainers, and health & wellness providers across the country, the Fitness Industry Council of Canada (FIC) […]

By Zach Weston

Fitness Industry Council of Canada

We’re Living in a New Era of Exercise Science

September 1, 2026

Exercise science is entering an extraordinary period. Two years ago, the NIH-funded Molecular Transducers of Physical Activity Consortium (MoTrPAC) gave us a glimpse of

Why Group Fitness is a Retention Driver for Gyms and Health Clubs

August 25, 2026

Who’s driving the growth of group workouts? And what do they want from a club? From race training to sculpt, workouts that drive community are

Advocacy Is How Our Industry Moves Forward

August 11, 2026

Canada’s fitness industry does far more than provide places to work out. It helps Canadians build strength, protect their mental health, manage chronic conditions, stay

Fitness Must Be Designed for Everyone

August 5, 2026

As the industry races to keep pace with evolving wellness trends, adaptive fitness and the needs of people with physical disabilities must become part of

How Strength Training and Spaces Have Changed

July 21, 2026

I have been in gyms for more than 45 years—not only as an exerciser, but also as a trainer, educator and supplier. I’ve spent

Adaptive Fitness Belongs in the Mainstream

June 30, 2026

As longevity becomes a greater focus across the fitness industry, Flex for Access is encouraging professionals to rethink how adaptive fitness can become more accessible—and

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