Features

Quebec Coalition Pushes for Safe Reopening of Gyms

May 11, 2020

A coalition of Quebec fitness clubs, with the support of Fitness Industry Canada, is lobbying the provincial government to demonstrate that the industry can continue

Four-Pronged Framework to Reopening

May 11, 2020

This document by the International Health, Racquet & Sportsclub Association (IHRSA) provides a framework for managing risks associated with COVID-19 within exercise facilities. It was

Our Evolving Fitness Industry

May 11, 2020

With the introduction of COVID-19, our industry has been devastated and will be forever impacted in ways that have yet to be revealed. Facilities large

Use This Time to Review and Adjust

May 11, 2020

This time of year brings annual rituals like spring cleaning, pruning limbs and pulling out weeds. They’re necessary chores to get ready for a new

Why You Must Keep Marketing During the Crisis

May 4, 2020

In times of crisis, people seek leadership – whether in medicine, government or business. And now more than ever, your gym’s clients and prospects are

Government Needs to Step Up Supports for the Fitness Industry

May 4, 2020

Last week, the federal government announced details surrounding the Canadian Emergency Commercial Rental Assistance (CERCA) program, and my initial reaction was: “this has to be

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