ClassPass has announced a series of platform updates designed to provide fitness and wellness partners with greater transparency, stronger revenue protection and enhanced operational support.

The changes, introduced throughout 2026, are intended to help the marketplace’s 88,000-plus partner venues optimize unused capacity while strengthening protections for their direct businesses.

According to ClassPass, the updates reflect ongoing investment in partner tools as the global fitness and wellness economy continues to grow.

Increased Transparency for Partners

Among the most notable changes is the move to non-anonymous user reviews, allowing partners to better understand customer feedback and engage more directly with clients. Members will also receive notifications when businesses respond to their reviews.

ClassPass has also expanded onboarding guidance for first-time users, providing clearer expectations around class preparation and studio etiquette to help create a more consistent experience for both clients and operators.

In addition, partners now have access to SmartRate Insights, a new dashboard feature that provides greater visibility into pricing performance, revenue generation and opportunities to optimize class schedules.

New Revenue Protection Measures

To better protect operators’ existing member bases, ClassPass has introduced Mindbody Direct Protection for businesses using both Mindbody and ClassPass. The feature is designed to prevent customers who have visited a studio directly within the previous year from redeeming a ClassPass trial offer at the same location.

Beginning later this month, ClassPass also says it will compensate partners when qualifying late-cancellation fees are waived for users under eligible circumstances.

Enhanced Fraud Detection

The company has also strengthened its fraud detection systems to identify suspected repeat trial abuse more effectively.

Partners can now report potential misuse directly through an improved dashboard interface, with qualifying reservations remaining eligible for partner payouts where applicable.

Expanded Partner Support

ClassPass has also enhanced customer service by providing partners with faster access to dedicated phone support when requested.

“Our partners are at the center of the ClassPass marketplace, and we’re constantly evolving to help them both protect their direct businesses and get more value from the ClassPass platform,” said Jeff Bladt, Senior Vice President of Pricing & Marketplace at Playlist, ClassPass’s parent company.

ClassPass also noted that it invested more than $50 million in marketing during 2025 to drive new consumers to partner businesses, while reporting that the number of partners generating more than $1 million in annual revenue through the platform increased by 28% between 2024 and 2025.

The platform says the latest policy changes are designed to help operators attract new customers, improve business insights and maximize revenue from available class capacity while maintaining stronger protections for their existing client base.